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Patient acquisition for med spas

Turn more med spa leads into booked appointments.

Generating leads is only the beginning. We connect your ads, landing pages, follow-up, booking and tracking, so more inquiries become paying patients and you can see exactly what's driving growth.

★★★★★5.0 on Google356 new patients in 30 days for one client

Book your free 30-minute strategy session

30 minutes · Zoom · No obligation

Not ready for a call? Get the free Patient Growth Playbook →

The problem

More leads won't fix what's broken.

If the path from inquiry to appointment is leaking, a bigger budget just sends more people into the same leaks.

Often the biggest opportunity is converting more of the inquiries you already get.

Book my free strategy session

Can you answer these about last month?

1How many new leads did your team reach within 5 minutes?
2How many of them booked?
3How many showed up?
4What did each new patient actually cost you?

If any of these are hard to answer, that's exactly where we start.

From lead to patient

Where is your practice losing patients?

Every med spa leaks somewhere between the first ad and the paying patient. Pick the stage that sounds most like your business right now, and see what we do about it.

Your ads run, but the right inquiries don’t come in.

Your ads reach everyone in town, not people looking for your treatments
Campaigns built for each treatment (Botox, filler, laser), aimed at people already interested
The same “% off” offer runs for every service
A clear offer per treatment that gives people a reason to act now
Ads send people to your homepage, where they get lost
A landing page for each offer, with one clear next step
You only boost posts, or only run one platform
Meta to create demand, plus Google Search for people already searching “Botox near me”

The number we move: Cost per qualified lead

Fix this first: book a call

Stage 01 · Not enough leads

Your ads run, but the right inquiries don’t come in.

The problem

What we do about it

Your ads reach everyone in town, not people looking for your treatments
Campaigns built for each treatment (Botox, filler, laser), aimed at people already interested
The same “% off” offer runs for every service
A clear offer per treatment that gives people a reason to act now
Ads send people to your homepage, where they get lost
A landing page for each offer, with one clear next step
You only boost posts, or only run one platform
Meta to create demand, plus Google Search for people already searching “Botox near me”

The number we move: Cost per qualified lead

Fix this first: book a strategy session

Measure beyond the lead

Know what your marketing actually produces.

A cheap lead means nothing if it never becomes a patient. We connect every ad to what happened next, so each month you see one report, from ad spend to revenue.

Then your ads get smarterWe send who booked, showed up and paid back to Meta and Google, so they find more people like your real patients, not just more form fills.
Book my free strategy session
Your monthly report
Ad spend$24,000
Leads1,380
$17 per lead
Booked486
35% of leads booked
Showed up392
81% attendance
New patients356
$67 per new patient
Revenue (est.)$242,000
10.1× return on ad spend

Example: a 6-location med spa, first 30 days.

Case study

Don't just measure leads. Measure what they become.

A six-location med spa focused on Botox and filler had grown through referrals and needed a predictable way to bring in new patients. We built the full system: Meta campaigns, treatment-specific landing pages, CRM routing, automated follow-up and appointment tracking.

Every dollar, connected to a result (30 days)

$24K
Ad spend
1,380
Leads
35%booked
486
Bookings
81%showed
392
Shows
91%converted
356
New patients
$242K
Est. revenue

About $67 per new patient, in 30 days.

Book my free strategy session

Who we work with

Is My Digital Social the right fit for your med spa?

We work best with practices that want more patients, not just more form fills.

You're an established practice with clear treatments to promote.
You're ready to invest in ads and in improving how leads are handled.
Your team has room on the calendar for more appointments.
You want to see what happens to every lead after it comes in.
You'd rather judge marketing on patients and revenue than on clicks.
Diane Mont, founder of My Digital Social

Talk to Diane

Let's find what's holding back your growth.

Your strategy session is with Diane, the founder of My Digital Social. In 30 minutes, we'll look at how your leads come in, what happens to them afterwards, and where the biggest leak is. You'll leave knowing what to fix first, whether or not we work together.

Don't know your numbers yet? That's exactly what the session is for. No pressure and no generic sales pitch, just a conversation about your business and whether we can help.

"If you're spending on marketing but can't clearly tell me what happened to your leads after they came in, that's the problem we solve."
Diane Mont, Founder
Book my free strategy session 30 minutes · Zoom · No obligation

FAQs

Questions before you book?

Anything else? Ask Diane on your free strategy session.

How is this different from agencies I've already tried?

Most agencies stop at the lead. They send you a report full of clicks and cost per lead, and what happens next is your problem. We work on the whole path: the ads, the page, the follow-up, the booking and the reminders, and we report on booked appointments and new patients, not clicks.

Will this add work for my front desk?

No, it takes work away. Instant replies, follow-up texts and appointment reminders run automatically. Your team gets an alert only when a lead is ready to talk, so they spend their time on the people most likely to book.

How soon will I see results?

Fixes to follow-up and reminders work on the leads you already get, so they often show up within the first few weeks. Ad improvements take longer, because the platforms need a few weeks of data to learn. On the call, Diane will tell you what's realistic for your practice.

What does it cost?

It depends on where your practice is losing patients and what needs to be built. After the strategy session you get a written proposal with a clear monthly fee, so you know the cost before you commit. There's no charge for the session.

Do I have to switch to GoHighLevel?

Not necessarily. We look at what you use today first. If your current CRM and booking tool can do the job, we work with them. We only recommend a change if it's what's holding you back.

We're a plastic surgery, dermatology, hair restoration or wellness practice. Is this for us?

Yes. The system works for any appointment-based aesthetic or wellness practice. The stages are the same: get the right inquiries, reply fast, get them booked, get them in the chair, and bring them back.

Free playbook

Get the Patient Growth Playbook for your practice.

A step-by-step guide to getting more booked patients from your marketing.

PDF · Sent to your inbox instantly

What's inside

01Know your numbers.What each new patient costs and is worth
02Offers that fill your calendar.What to offer first, and what to offer next
03Ads that reach the right people.What to run on Meta and Google
04Tracking that shows what works.Every dollar, from ad to paying patient
05Workflows that book and rebook.Ready-to-use texts and emails

Rather have us build it for you? Book a free strategy session →

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